As an observer of cultural change through the lens of current affairs, fashion, technology and consumer sentiment, I have a proven track record in analysing and connecting all of these strands to create directional forecasting and brand strategy.
With over eight years experience in trend forecasting, working for top companies such as WGSN, Stylesight, Fashion Snoops and Beautystreams, I bring my expertise in trend forecasting, socio-cultural changes and lifestyle developments to brands in need of direction and insight.
I have a unique background in conceiving and delivering reports and presentations in sectors as diverse as fashion, technology, automotive, art and design, social media and beauty. Recent examples of work include lecturing at London College of Fashion, creating the trend book for Heimtextil trade show and developing design strategy for Samsung.
I am looking for opportunities in trend research, writing and editing, and delivering presentations.