Art director Santi Zoraidez was born in Buenos Aires and spent many years living and working in Berlin, before recently returning to his native country to continue his practice. The magical thing about Santi’s work — and what keeps clients returning to work with him again and again — is that it’s not initially easy to work out exactly how he creates such captivating digital images. One minute you think you’re looking at a photograph, then suddenly it’s an animation, or a digital illustration in motion. His incomparable ability to merge excellent illustration with groundbreaking digital effects leads him to work with companies who want to constantly show they’re at the forefront of creativity: brands such as Nike, Lexus and Bulgari to name a few. If you’re looking for someone to create a truly spellbinding piece of moving illustration or genuinely digital rendering — look no further than Santi, he’s at the top of his game.