NIO Life has collaborated with Swedish illustrator and designer Hampus Hagman to create the Hello World designer series, known for constructing vivid and bright 3D spatial illustrations. Nordic design is often seen as synonymous with minimalism, coldness, and a sense of distance. To challenge these stereotypes, Hampus delivered a work full of passion: using 3D paper models combined with graphic and three-dimensional paper art to create a dynamic space. Through this unique form, Hampus expressed the Swedish people's keen interest in exploration and travel.
For NIO, the designed items like the 'Ready to Go' cashmere hat, cashmere sweaters, mid-calf sock sets, 'Happy Shuttle' ceramic plates, and bowls, each piece radiating unique artistic individuality and European lifestyle aesthetics.