Pronounce x Converse x Pitti Uomo

Converse collaborated with the Chinese brand PRONOUNCE, founded by Yushan Li and Jun Zhou, for the SS2020 fashion show at the Pitti Uomo men's fashion exhibition in Florence. The Converse Jack Purcell shoes featured in this show were inspired by the theme of exploration and excavation, reflecting the event's focus on delving into the essence of things. The use of functional raw materials like plastic film and mesh for the shoe uppers recreated the earthy feel of mining and excavation sites.

The incorporation of layered metallic elements showcased the artisans' skill in piecing together and reinforcing fragments of unearthed relics, paying homage to skilled craftsmen while preserving the brand's DNA.

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