Dandi Gu x Coach
At the COACH store in Shanghai's IFC Mall, a collaboration with up-and-coming artist Dandi Gu took place, focusing on four elements: COACH, the dinosaur Rexy, nature, and urban life. Using bold illustrations and exceptional imagination, the brand's iconic patterns were merged with black and white lines to create a creative and playful modern space.
Dandi designed three sets of different background colors that change according to the time of day: morning, afternoon, and evening. The artwork was also dynamically displayed on screens throughout the store, creating an immersive sensory experience.
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