In 2024, JACK & JONES joins forces with Woolrich, the 194-year-old American outdoor brand, under the theme "Born Fiery: Empower the Life." Drawing inspiration from glaciers, permafrost, and vast tundra landscapes, the collaboration incorporates elements of nature with the functional aesthetics of outdoor wear and the free spirit of urban living. It reflects the shared connection to nature between JACK & JONES and Woolrich while promoting the positive, vibrant energy and a fiery spirit of those who constantly seek challenges.