Denim brand Lee has teamed up with artist Huang Heshan to create a magical virtual city themed around "denim." This surreal, poetic world captures a vibrant cyber aesthetic. In this denim city, you can immerse yourself in a lively street atmosphere and experience the joy of "raising denim" with Buddy Lee. Denim enthusiasts will understand that "raising denim" means patiently caring for each piece, allowing it to become a testament to time and a personal statement. Lee is an iconic American denim and casualwear brand, with designs that embody a trendy and active lifestyle.
Buddy Lee, the brand's signature character, is reinterpreted by Huang Heshan to showcase the multifaceted nature of denim culture, alongside Lee Jeans' classic craftsmanship and spirit of innovation.